Cover It Up (@coveritup) was started in 2013. Realizing the difficulty in getting our hands on premium merch in India, Cover It Up was established to change this for the better.
With unique strategies and a notion to think outside the box, Cover It Up is a leading shopping portal in India. Tied up with all the major franchises, they look to bring the best of all worlds, with a dash of our own style. They present a platform to make sure the ever-present Pop Culture shares the same limelight in India just as much as anywhere else.